In America, there is one brand of shoes that reigns supreme by simultaneously meeting the needs of comfort, style, and affordability-- Steve Madden. Steve Madden himself is considered a major fashion footwear mogul of the 21st century, a title he has earned as the leader and namesake of the company. As the primary creative force, has been responsible for the design and marketing of the company's trendsetting shoes for the past two decades. The brand of Steve Madden has grown to manufacture more than just a specific type of shoe, or even just shoes in general-- today the line includes their bestselling boots and heels, in addition to accessories, apparel, and much more.
Heels
With various styles modeled and
crafted with the artistry of more expensive brands, the brand's high-heeled shoes have become a stylish alternative to paying sky-high prices for designer labels. In fact, Madden's breakout hit as a designer was with the Mary Lou, a patent-leather Mary Jane complete with a large bump toe that gained immense popularity with teenagers. "I started getting calls from mothers all over the tri-state area," Madden quotes. "Fifteen calls a day. The kids had nothing to wear to the bat mitzvahs, to the confirmations.
This was something." Today, Madden's line includes pumps and platforms that range in style from lady-like to wild, a quality that enables the brand to appeal to a wide and growing audience looking to polish up their outfits.
Boots
In the relatively short time since their inception into the shoe market, Steve Madden boots have easily grown to become a focal point of the company as a whole. Today, the line includes more boots than any other type of footwear and their boots excel as popular sellers at large chain stores, such as Macy's. Within the boots category, there are varying styles designed by the line to meet different fashion needs. On the brand's
website, for example, the boots are segregated into five different groups: Studded, Lace-Up, Western, Wedge, and Dress. This plethora of options allows consumers to easily decide which trends they wish to follow regarding their current footwear, while being ensured that they will receive the high quality leather and materials signature of Steve Madden.
Apparel and Accessories
It was in 1997 that Steve Madden signed its first licensing agreements for handbags, sunglasses, hosiery, outerwear, and jewelry. Steve Madden's movement out of the shoe industry, however, was a difficult process, as Winer Industries was chosen as the licensee for Steven Madden sportswear and jeans, but then the license subsequently lapsed. By the end of 1999, things finally came together and Steve Madden's own roster of licensed products included not only general women's clothing, but also belts, hair accessory products, and intimate apparel. The brand's clothing and accessories line has continued to prosper and is featured today at fine retailers such as
Nordstrom and
Dillard's.
The brand of Steve Madden as a fashion powerhouse continues to evolve creatively as trends and the market progress. Nonetheless, the founding principle of the company, that is, to create unique, on trend products suitable for all price points and lifestyles, remains true. Madden states that his mission and the inspiration behind it is simple, explaining, "What inspires me is what I see people wearing on the streets of the world from New York to London and beyond. I get my ideas and inspiration from pounding the pavement all over the world. Today, fashion is dictated by individual style. To me, the fashion of the future is anything that a young guy or girl feels good wearing as long as it's put together in the right way."
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